I‘ve always marvelled at how some of the most simple, no-nonsense approaches often completely escape Canadian marketers when it comes to selling products and services to immigrants.
A newcomer’s initial purchases in Canada are as emotionally significant as they are practical or objective. The purchases have nostalgic value. They will remember either with fondness or with disgust what they ‘bought first in Canada.’ The first purchases or services have the potential of becoming a lifelong attachment or avoidance.
There’s a thing called the Internet where we can sometimes… surprise, surprise… shop for stuff and then hope to receive it at our homes with as much ease as it is described and promoted on the websites selling the stuff. That much I’ve understood.
Or, let me cut through the chase and get straight to the point (for once on this blog, eh?)
I order stuff on the internet frequently to save time and money tremendously, as compared to what’s available at brick and mortar stores. Nice and easy, and a painless procedure which takes minutes.
Tough economic times mean tightening belts. Governments are scaling back financial commitments and consumers are holding back unnecessary purchases. Even kids are having their allowances cut.
Of course, these are all boilerplate cliches. In real life, human nature compels us not to miss out on a great deal — something the marketing industry will continue to reap rewards with, and the advertising industry will happily tag along (I should know, I used to be an adman in my pre-Canadian career-gifted life.) But I digress.
As blogged earlier, it’s no secret that Canada has one of the most expensive mobile / wireless / data services for a country of its economic class, if not the entire world. I attribute this sad fact to what I’ve begun calling The Great Canadian Telecom Cartel.
As my Canadian experience grows with each passing day, I am becoming more and more aware of how expensive things here really are – in Ontario at least, where I live.
Here’s a retail annoyance for a newcomer like me. Nobody displays retail prices WITH taxes!
Now I never claimed to be a master arithmetician. In fact I am a horrible, horrible calculator. But I am sure there must be at least few other people out there like me. Think you’re a master, eh? What’s 15% of 3.48 dollars, quick, and don’t fumble with your change because it’s a long line behind you!