Whether small business or big brand marketing – when selling to immigrants, what’s often more important than how to market should be how not to market

Marketing products to immigrantsI‘ve always marvelled at how some of the most simple, no-nonsense approaches often completely escape Canadian marketers when it comes to selling products and services to immigrants.

A newcomer’s initial purchases in Canada are as emotionally significant as they are practical or objective. The purchases have nostalgic value. They will remember either with fondness or with disgust what they ‘bought first in Canada.’ The first purchases or services have the potential of becoming a lifelong attachment or avoidance.

Survey shows how short-sighted and self-centred immigrants with ‘conservative values’ want it all for themselves!

Selfish Conservative ImmigrantMaintaining and increasing high immigration and population levels is a no-brainer solution for long-term economic growth in Canada. This has been well studied and documented.

Every sizeable developed economy that is also well-populated tends to be economically stronger.  It achieves greater living standards and benefits for all of its citizens. On the other hand, a developed country with older or declining population almost always lands into a stagnant economy with declining living standards in the long run.

Little things that bring big satisfaction in Canada – III

Awesome Walking

This post is part of the Loving It series.

One of the greatest small pleasures of living in an orderly, clean, well-developed and law-abiding society like Canada is the sheer joy of taking long urban walks just on the sidewalks or footpaths. Especially if you hail from an overcrowded — often chaotic — third-world city, like I do.

Don’t be fooled. I’m not talking about long hikes out of town or elaborate camping weekends or bike trips up into the woodlands.

How to gain up to 3 years of Canadian experience in a matter of hours. Our resident immigration expert’s revolutionary new treatment guarantees maximum results with no side effects.

How to get Canadian experience

This is the second part of our How to Succeed in Canada series of interviews with Dr Grey V Trayn, continuing from Part One.

Canada Immigrant Blog: Dr Trayn, what is meant by Canadian Experience and how important is it. Our readers specifically requested us to ask you that.

Dr Trayn: According to The Immigrant’s Glossary of Canadian Terms, Canadian Experience is defined as:

In Canada, Ontario is one of the last few places left where people are still using their own brains. But like my fellow immigrants, the dark side is converting them fast too.

That was close!A subdued Hurrah! Ontario Libs dangerously live to see another term.

But the oxymoronic “Progressive Conservatives” (how can you even say that with a straight face?) managed to gain a whopping 11+ seats nevertheless.

Though the Liberals have won narrowly in these Ontarian Elections of 2011, the great 21st century dumbing down of the province continues relentlessly,

Little things that bring big satisfaction in Canada – II

Loving It

Inspired by uberblogger Zhu’s wonderful series of various knick-knacksy tidbits about the immigrant experience, I’ve decided to take off my cynical mask once in a while to write more about genuinely feel-good lovables being a Canuck. Yes, no attempted tongue-in-cheek, promise! Be kind, please.

Although I’ve seen blatantly racist incidents myself here, a few ignorant idiots will never, ever speak for what I’ve come to cherish about my new beloved home.

There are more magazines, seminars, books, consultants, programs, websites and experts for immigrants to become successful in Canada than there are successful immigrants in Canada. So here’s one more!

Secrets of Success for ImmigrantsAs you take your first step out on the Canadian soil, shaking snow off your boots and sneezing your first Canadian gesundheits, you must be wondering what every newcomer to Canada has wondered ever since the first settlers arrived at ‘our’ shores and collected their first native scalp:

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